On Living in the Age of the Catchy Title

Dr. Jennifer Love wrote a very nice, simple, astute commentary about how necessary it is to be counterintuitive in the public marketplace of ideas. She’s complaining about an emphasis on titillation over substance. Her final paragraph:

“The counterintuitive has its place. But our love affair comes at a cost. It leaves little room in the public consciousness for social scientific work that is incremental, for work that shores up and teases apart, for work that complicates, for work on the boundary conditions—those fragile social and mental habitats upon which decisions turn. In other words, it leaves little room for most of social science.”

If she’s right, it’s a terrifically sad thing to say. I’m certain she is to some degree, but there are some offsets, some bright spots in the argument. Continue reading